Thursday, July 12

Puma x Alexander McQueen

FLIGHT RISK TAKEN. As notorious and
glorious as ever, Alexander McQueen PUMA
takes its exploration of urban escapism to a wholly
unexpected plane, reinvigorating it with vintage
styling and signature theatrics. Inspiration is taken
from the spirit and movement of an eagle, free from
responsibility to anything and enabled by its
great technical ability to fly. This concept is re-imagined
with ‘athletic opulence’ as retro joggers are
sabotaged with dressy materials and flamboyant
colour blocking. McQueen’s distinct feathers provide
a final, charismatic, ironic touch to this
latest ‘flight’ from normalcy.